4 May 2010
avatar Author: NH Design

Elephant Parade 2010 is a large scale outdoor art exhibition of baby elephant sculptures, displayed in all the major cities around the world. This innovative fundraising and awareness campaign to highlight the urgent crisis faced by the Asian elephant was created by Elephant Family – one of Nicky’s favourite charities. Each elephant is a unique piece of art painted by renowed artists and designers and supported by a variety of organisations – and of course Nicky has been asked to create one as well!

Nicky Haslam with his Elephant Parade creation, titled Less is MorviNicky’s elephant stands in the most prestigious of locations at the V&A museum. The elephant, aptly titled ‘Less is Morvi’ is sponsored by Princess Uma of Morvi.

Nicky was immediately inspired by the surreal idea of 200 white plaster elephants parading through London.  Playing on this dreamlike initiative he  used the shape of the elephant to develop an interior tableaux in 2 dimensional line, much in the way he would conceptualize an interior scheme.  While it might seem an unlikely pairing, he found the shapes created by the silhouette lent themselves readily to certain architectural forms!

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