Blog

4 May 10

Elephant Parade 2010

Elephant Parade 2010 is a large scale outdoor art exhibition of baby elephant sculptures, displayed in major cities around the world. It is an innovative fundraising and awareness campaign to highlight the urgent crisis faced by the Asian elephant. Created to support leading charity Elephant Family, each elephant is a unique piece of art painted by renowed artists and designers and supported by a variety of organisations.

The event will see 250 brightly painted elephants located all over London through May and June and then in July each elephant will be auctioned off at Sotheby’s.

Nicky’s elephant stands in the most prestigious of locations at the V&A museum. The elephant is sponsored by Princess Uma of Morvi.

Nicky was immediately inspired by the surreal idea of 200 white plaster elephants parading through London.  Playing on this dreamlike initiative he  used the shape of the elephant to develop an interior tableaux in 2 dimensional line, much in the way he would conceptualize an interior scheme.  While it might seem an unlikely pairing, he found the shapes created by the silhouette lent themselves readily to certain architectural forms!

www.elephantparadelondon.org